Tabernae
35% More Efficient Order Processing and 20% Increase in Online Sales through an Integrated Webshop Platform for Florists
Contactpersoon
Walter van der Velde
Website
Rol
Directeur
Bedrijfsnaam
Tabernae
Klant bij Innovine Projects sinds
2018
FloraNL supports florists by offering them an optimized online service system called MijnFloraNL. This system streamlines the ordering process, reduces errors, and provides florists with an easy-to-use platform to manage orders. FloraNL partners with more than 300 florists across the Netherlands, allowing orders to be automatically directed to the appropriate florist based on the delivery region.
In addition to providing logistical support in the physical sales process, FloraNL helps florists serve their customers digitally through a webshop platform, fully integrated with the existing online service system.
The Challenge
FloraNL wanted to provide florists with the ability to serve their customers not only in their physical stores but also through their own online webshops. This posed several challenges, such as developing a user-friendly platform that would give florists full control over their product range and webshop design. Additionally, the webshop needed to be fully integrated with the existing online service system, MijnFloraNL, allowing for centralized management of all orders, inventory, and order processing.
There was a need for a flexible system that would allow florists to easily manage their products, such as flower arrangements, cards, and accessories, while offering a consistent user experience for customers. The platform also needed to be capable of processing multiple orders simultaneously and linking them to different delivery addresses, to better serve both business and private clients.
There was a need for a flexible system that would allow florists to easily manage their products, such as flower arrangements, cards, and accessories, while offering a consistent user experience for customers. The platform also needed to be capable of processing multiple orders simultaneously and linking them to different delivery addresses, to better serve both business and private clients.
Implementation of the IT solution
manage their own digital store. The platform is fully integrated with the existing MijnFloraNL online service system, allowing orders from the webshops to be processed directly through the same system used for physical sales.
The platform provides a user-friendly back-end, allowing florists to easily curate and manage their inventory, including uploading images, adjusting product descriptions, and adding flower arrangements and accessories. Florists can also personalize the look and feel of their webshop by setting colors, fonts, and logos to match their brand identity.
Innovine ensured seamless integration with external systems, such as Mollie for payments, and accounting systems like Twinfield, Snelstart, and Reeleezee, streamlining the administrative handling of orders. The system allows florists to serve both private and business customers 24/7, with all orders feeding directly into FloraNL’s centralized order processing system.
Innovine ensured seamless integration with external systems, such as Mollie for payments, and accounting systems like Twinfield, Snelstart, and Reeleezee, streamlining the administrative handling of orders. The system allows florists to serve both private and business customers 24/7, with all orders feeding directly into FloraNL’s centralized order processing system.
Why Innovine?
FloraNL chose Innovine for their expertise in developing scalable and user-friendly IT solutions, specifically aimed at digitizing business processes for florists. Innovine understood FloraNL's unique need to create a platform that was both flexible and easy to manage for florists, while seamlessly integrating with the existing MijnFloraNL system.
Innovine delivered a complete solution that not only gave florists control over their own webshop and product range, but also fully automated order processing, payments, and administrative tasks. This resulted in a smooth digital transformation, enabling florists to offer their customers a seamless online experience.
Innovine delivered a complete solution that not only gave florists control over their own webshop and product range, but also fully automated order processing, payments, and administrative tasks. This resulted in a smooth digital transformation, enabling florists to offer their customers a seamless online experience.
Results and benefits
The implementation of the Tabernae webshop platform has led to significant improvements for both FloraNL and the affiliated florists. With full integration into the existing MijnFloraNL system, order processing has become 35% more efficient, resulting in substantial time savings. Additionally, online sales have increased by 20% as florists can now serve their customers through digital channels, with the ability to receive orders 24/7.
The platform gives florists complete control over their webshop, from product management to branding and payments. This has enhanced customer satisfaction, as orders are now processed faster and more accurately, and the online shopping experience seamlessly aligns with the look and feel of the physical store.
The platform gives florists complete control over their webshop, from product management to branding and payments. This has enhanced customer satisfaction, as orders are now processed faster and more accurately, and the online shopping experience seamlessly aligns with the look and feel of the physical store.
The Solution
A versatile and integrated platform that supports webshop management, administration, and marketing for florists:
- Fully Automated Webshop Management: Florists have full control over their own webshop, from creating product catalogs to managing branding and design.
- Real-time Orders: Customers can place orders 24/7, with the option to specify multiple delivery addresses in a single order, which is particularly useful for business clients.
- Automated Promotions and Discounts: Florists can easily set up discounts and promotions that are automatically applied to certain products or during specific periods.
- Multichannel Sales Capabilities: The platform integrates with external sales channels such as social media and marketplaces, allowing florists to expand their reach and manage sales across multiple platforms from one central location.
Management and Administration
- Order Processing and Inventory Management: All orders are processed automatically and linked to the MijnFloraNL system, ensuring streamlined order management and clear insight into inventory status.
- User Management: Florists can easily manage their products and services, while FloraNL maintains a central control function for managing national offers and providing support.
- Integration with Payment and Accounting Systems: The platform offers seamless integration with payment providers like Mollie and accounting systems such as Twinfield, Snelstart, and Reeleezee, ensuring error-free administrative processing.
results:
- 35% More Efficient Order Processing: Full integration with MijnFloraNL has significantly improved the speed and accuracy of order processing.
- 20% Increase in Online Sales: Expanding to digital sales channels has boosted florists' revenue.
- Improved Customer Satisfaction: Customers can now place orders 24/7 and enjoy a personalized online experience that reflects the physical store.
- Seamless Administrative Processing: Integrations with Mollie and various accounting systems ensure automatic and error-free administrative handling.
- Full Control for Florists: The platform empowers florists to easily manage their webshop and product range without relying on external assistance.
Remco Noom
Directeur — Flora NL.
“We have been working with Innovine for over 10 years to our full satisfaction. The core of the collaboration network is formed by a powerful IT platform that connects participating florists. Each florist has access to their own environment where invoicing (custom digital), order processing, and track-and-trace are possible. We can fully serve all 300 of our florists with this online service system. The team provides great input, communication lines are short, and working with them is very pleasant.”
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